The workflows.
Campaign planning
Start with a short brief: what the client sells, who they want to reach, what success looks like, and the budget. Wayfield turns it into a plan your team can review and approve: audiences, channel mix, budget split, and flight dates. No blank page, no starting from scratch for every new account.
Campaign activation
Once a plan is approved, push it live across Meta, TikTok, LinkedIn, Google and YouTube without rebuilding it in each platform. Campaign structure, targeting, and budgets are set up the way each channel expects them. From brief to live in about thirty minutes.
Pacing and optimization
A campaign with a $30,000 monthly budget should spend about $1,000 a day. Wayfield checks pacing daily across every channel, flags campaigns that are behind or overspending, and recommends the adjustment. Your team stays ahead of problems instead of finding them at month end.
Reporting
Pull performance reports and cross-channel comparisons for any connected account in a few clicks. Executive summary, spend versus plan, key findings, audience and regional breakdowns, and recommendations for next steps. Ready to send, in your agency's name.
Every major channel, at every tier.
Wayfield sits above the platforms and optimizes across all of them, so no single channel gets favored.
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